New York City, a place where excitement is at every turn, nights filled with dashing lights and wondrous sounds. Urbs was designed and tested to find the best locations of discovery for tourists, and also to make the locals know there is more in the city they love than they realise.

To help Urbs bring its vision to its vision, a strategy was developed along with a visual identity emphasising a style unique to New York City. What began as a rough idea, a ongoing transformation took place, which resulted in a beautiful digital product.